What was asked of us Our challenge was to raise awareness of the new Google Pixel 3 and drive interaction with the new device in O2’s flagship stores.
The proposal With a product coming to launch already praised as having one of the best cameras on a smartphone, we knew it was going to be all about the tech with this campaign and showing customers how to get the best out of it. The Pixel 3 boasts a 12mp camera and some serious software, including Google Lens which lets you identify using image recognition.
The aim of the campaign was to bring out the technologically advanced features in a fun and playful manner. We gamified the Lens and helped set up an interactive photo opportunity for customers to get to grips with the Pixel 3
Production: Hirsch & Mann and Liquid Chefs.
Photography & Videography: Video2Web.
Our experience helped take customers through a journey of discovery by turning a store environment into an interactive expedition. Curious items were displayed. Particularly tricky questions devised. The way to discover the answers? Using the Pixel 3. Everyone who took part in the quiz was entered for a prize draw to win a Google Home Mini.
To showcase the selfie feature, we worked with an existing Google concept and amplified it in an extraordinary way. With innovative printers placed instore and an illusionary photo opportunity built, customers could capture selfies with the wide-angle feature and transfer their photos onto complimentary coffees.
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